Case Study: United Spirits

United Spirits Limited (USL), the largest liquor manufacturer in India, came to Roambee for real-time visibility into its shipments on market vehicles and the data it needed to help reduce depot-detention costs and theft.

With Roambee shipment monitoring services, United Spirits was able to continue to get the cost benefits of using market vehicles while decreasing depot-detention costs.

With Roambee shipment monitoring services, United Spirits was able to continue to get the cost benefits of using market vehicles while decreasing depot-detention costs.

With Roambee shipment monitoring services, USL receives alerts whenever a route deviation occurs.

With Roambee shipment monitoring services, USL receives alerts whenever a route deviation occurs.

Monitoring and Security for Market Vehicle Shipments


The Need: Reducing Detention Costs and Preventing Theft

On-time delivery is a critical concern for consumer goods companies like United Spirits Limited. They were looking for a shipment monitoring solution to address a variety of concerns including real-time visibility for shipments on leased market vehicles, detention costs at depots, and theft of shipments.

USL has operations across most of the India states with popular brands such as Royal Challenge, Black Dog, and McDowell’s.

The Solution: Cost-Saving Insight into Market Vehicle Activities

Roambee provided on-demand shipment monitoring services, including wireless tracking devices ("Bees") and an analytics and reporting platform. This gave USL the ability to monitor market vehicles carrying their shipments, to create approved routes, and to receive alerts whenever a route deviation occurred. Roambee set up reports to analyze detention costs by depot, enabling USL to identify problem depots and billing discrepancies.

The ability to react instantly to a route deviation resulted in safer transit for shipments. In addition, USL was able to comply with government Excise authority recommendations to reduce theft while continuing to realize savings by using market vehicles.

Roambee's portable vehicle traceability solution enables consumer goods companies such as USL to gain greater control of shipments carried by leased market vehicles. Roambee's next-generation technology and pay-as-you-go business model make shipment monitoring flexible, affordable and controllable.

Roambee Services

Roambee delivers global, on-demand, real-time visibility tracking and conditioning monitoring for goods and assets in-transit and in-field.  Contact us today and see how Roambee can improve operational efficiencies, mitigate risk, and deliver measureable ROI for you.

Founded in 2013, the Roambee team has decades of distribution & logistics domain experience including multi-code barcode, RFID, Wi-Fi, Bluetooth, GPS, GSM Enterprise application integration, cloud application development experience in multi-national corporations and other successful start-ups.

Enjoy the Benefits of Worldwide Real-Time Monitoring

With offices in Santa Clara (USA), Seattle (USA), Mexico City (Mexico), Düsseldorf (Germany), Mumbai (India), and Durban (South Africa), Roambee serves companies worldwide.

BeeCentral Monitoring

Roambee's BeeCentral provides 24/7 active monitoring services that build on Roambee's data and reporting solutions. With real-time visibility of your shipments, the dedicated experts at BeeCentral are able to take immediate action, based on the customer's protocols, to address problems and evaluate potential threats as they occur.

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Shipment Monitoring

Get real-time insights into your shipments in transit. Pay-as-you-go wireless devices (“Bees”) deliver visibility, tracking, and condition monitoring—with no upfront costs for hardware or software. Cloud-based data, reports, and analytics are included from an easy-to-access web portal and mobile apps.

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