Case Study: Hokey Pokey Ice Cream

Drums Food, makers of India's Hokey Pokey ice cream products, came to Roambee for a shipment monitoring service capable of collecting the temperature data they needed to satisfy government audits and ensure product quality.  

The Roambee solution for the customer's shipment monitoring ensures product quality and compliance with government regulations.

The Roambee solution for the customer's shipment monitoring ensures product quality and compliance with government regulations.

Shipment visibility increased both efficiency and product quality.

Shipment visibility increased both efficiency and product quality.

When Temperature Means Quality


The Need: Real-time Temperature Monitoring for Shipments on Market Vehicles

Drums Food International produces and retails Greek yogurt and ice cream. The company, which also owns and operates a chain of ice cream parlors, uses third-party market vehicles to transport their products.

Shipment monitoring capabilities are critical for frozen-food companies like Drums Food whose reputations are based on their ability to consistently deliver high-quality products. Only with real-time visibility and data analytics can these companies monitor temperature conditions and know to take action if there is a potential or actual problem.

The Solution: Bees Provide Real-Time Temperature Data and Alerts

Roambee provided wireless, portable tracking devices ("Bees") to give Drums Food real-time temperature visibility. The ice cream maker is now able to ensure that their product complies with Bureau of Indian Standards regulations for ice cream storage while in transit. A Roambee web portal enables Drums Food to monitor its shipments across market vehicles and to receive real-time alerts if any deviation from transport protocols occurs.

Drums Food improved transit visibility, increased their logistics efficiencies, and reduced product spoilage. This is another example of how Roambee's next-generation technology and pay-as-you-go business model make shipment monitoring scalable, affordable and controllable for food producers. 

Roambee Services

Roambee delivers global, on-demand, real-time visibility tracking and conditioning monitoring for goods and assets in-transit and in-field.  Contact us today and see how Roambee can improve operational efficiencies, mitigate risk, and deliver measureable ROI for you.

Founded in 2013, the Roambee team has decades of distribution & logistics domain experience including multi-code barcode, RFID, Wi-Fi, Bluetooth, GPS, GSM Enterprise application integration, cloud application development experience in multi-national corporations and other successful start-ups.

Enjoy the Benefits of Worldwide Real-Time Monitoring

With offices in Santa Clara (USA), Seattle (USA), Mexico City (Mexico), Düsseldorf (Germany), Mumbai (India), and Durban (South Africa), Roambee serves companies worldwide.

Shipment Monitoring

Get real-time insights into your shipments in transit. Pay-as-you-go wireless devices (“Bees”) deliver visibility, tracking, and condition monitoring—with no upfront costs for hardware or software. Cloud-based data, reports, and analytics are included from an easy-to-access web portal and mobile apps.

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Asset Monitoring

Safeguard your assets in the field. Wireless “Bees” with long battery life provide the reliable information you need to reduce theft and abuse and track equipment location and inventory. The industry's only pay-as-you-go, "on-demand" model makes asset monitoring flexible, scalable, and affordable.

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