Case Study: Hindustan Unilever

Hindustan Unilever (HUL) is one of the largest companies in the field of fast-moving consumer goods (FMCG). When they needed to improve transit time for market vehicles, improve turnaround time for their dedicated fleet, and save on inventory-holding and transportation costs, they called Roambee.

With Roambee shipment monitoring services, HUL lowered holding costs for excess inventory.

With Roambee shipment monitoring services, HUL lowered holding costs for excess inventory.

On-time delivery is a critical concern for fast-moving consumer goods (FMCG) companies.

On-time delivery is a critical concern for fast-moving consumer goods (FMCG) companies.

Real-time Visibility for Critical Shipments


The Need: Shipment Monitoring to Optimize Transit Time 

Hindustan Unilever was experiencing long, unpredictable transit times for market vehicles in one of their sectors, resulting in excess inventory. In addition, long transit times on some of their own dedicated vehicles were leading to high transport costs. They realized that for both fleet and market vehicles, a lack of visibility into choke points was allowing the delays to persists.

HUL was looking for a shipment monitoring service that could be used with both market vehicles and dedicated trucks, providing data insight into areas that needed improvement.

The Solution: On-demand Shipment Monitoring Services

Roambee provided met HUL's needs with on-demand shipment monitoring services, including an analytics and reporting platform. Reports furnished insight into incidents where shipments had stopped beyond recommended durations and the best routes to take in a delivery sector. Using these analyses, HUL was able to define best routes and set Roambee alerts to be triggered by route deviation or a halt beyond a stipulated time.

Real-time visibility into the loading and unloading times at the drop off points on routine and short, local routes, with alerts triggered for excess durations, enabled HUL to improve business efficiencies and reduce costs. Tangible results included:

  • Reduction in transit times (on an average of 1 day), on trip-based marketing vehicles, leading to higher Turn Around Time (TAT) and lower transportation costs than on dedicated fleets.
  • Lower inventory holding cost, due to less deviation in transit times and more predictable ETAs
  • Increased ability to select and work with the best logistics service providers

Roambee's portable vehicle traceability solution enables consumer goods companies like HUL to manage deliveries, even when they are using a combination of a dedicated fleet and market vehicles. Roambee's next-generation technology and pay-as-you-go business model make shipment monitoring flexible, affordable and controllable.

Roambee Services

Roambee delivers global, on-demand, real-time visibility tracking and conditioning monitoring for goods and assets in-transit and in-field.  Contact us today and see how Roambee can improve operational efficiencies, mitigate risk, and deliver measureable ROI for you.

Founded in 2013, the Roambee team has decades of distribution & logistics domain experience including multi-code barcode, RFID, Wi-Fi, Bluetooth, GPS, GSM Enterprise application integration, cloud application development experience in multi-national corporations and other successful start-ups.

Enjoy the Benefits of Worldwide Real-Time Monitoring

With offices in Santa Clara (USA), Seattle (USA), Mexico City (Mexico), Düsseldorf (Germany), Mumbai (India), and Durban (South Africa), Roambee serves companies worldwide.

Asset Monitoring

Safeguard your assets in the field. Wireless “Bees” with long battery life provide the reliable information you need to reduce theft and abuse and track equipment location and inventory. The industry's only pay-as-you-go, "on-demand" model makes asset monitoring flexible, scalable, and affordable.

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BeeCentral Monitoring

Roambee's BeeCentral provides 24/7 active monitoring services that build on Roambee's data and reporting solutions. With real-time visibility of your shipments, the dedicated experts at BeeCentral are able to take immediate action, based on the customer's protocols, to address problems and evaluate potential threats as they occur.

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