Case Study: Hero Cycles

Hero Cycles Ltd., India's leading bicycle company, came to Roambee for a shipment monitoring solution to provide visibility into their shipments carried by third-party transporters.

Alerts were set to notify Hero of stops, movements, delays, and the crossing of defined waypoints.

Alerts were set to notify Hero of stops, movements, delays, and the crossing of defined waypoints.

Hero and their dealers were able to follow shipments in real time via Roambee's customer dashboard, using their own computer, tablet, or smartphone.

Hero and their dealers were able to follow shipments in real time via Roambee's customer dashboard, using their own computer, tablet, or smartphone.

Monitoring Shipments, Down to the Item


The Need: Real-Time Data on Transporter Performance and Shipment ETAs

Hero Cycles, with a 48% share of India's bicycle market, ships products to about 2800 dealer locations across the country. They sought a shipment monitoring solution to address a variety of needs. These included evaluating the performance of multiple transporters, gaining control over dealer inventory needs, providing real-time visibility and ETA information for dealers, and reducing depot detention costs. In addition, they wanted to be able to respond quickly and efficiently if any problems arose during shipment.

The Solution: Real-Time Insight into Market Vehicle Activities

Roambee provided on-demand shipment monitoring services, including wireless tracking devices ("Bees") that last up to 90 days on a single charge. The Bees were attached starting point of each shipment. On delivery, the devices were unloaded along with the goods and returned to Roambee.

Hero and their dealers were able to follow shipments in real time via Roambee's customer dashboard, using their own computer, tablet, or smartphone.

Roambee's cloud-based service provided real-time alerts about shipment movement. Alerts were set to notify Hero of stops, movements, delays, and the crossing of defined waypoints.

Using the Roambee service, Hero was able to evaluate transporters and use that data to take actions to streamline the delivery process. Real-time shipment visibility for dealers improved the dealer experience. Finally, the real-time data on shipment movement enabled Hero to work with transporters to reduce depot detention costs.

Roambee's portable vehicle traceability solution enables consumer goods companies such as Hero to gain greater control of shipments carried by third-party transporters. Roambee's next-generation technology and pay-as-you-go business model make shipment monitoring flexible and affordable. 

Roambee Services

Roambee delivers global, on-demand, real-time visibility tracking and conditioning monitoring for goods and assets in-transit and in-field.  Contact us today and see how Roambee can improve operational efficiencies, mitigate risk, and deliver measureable ROI for you.

Founded in 2013, the Roambee team has decades of distribution & logistics domain experience including multi-code barcode, RFID, Wi-Fi, Bluetooth, GPS, GSM Enterprise application integration, cloud application development experience in multi-national corporations and other successful start-ups. 

Enjoy the Benefits of Worldwide Real-Time Monitoring

With offices in Santa Clara (USA), Seattle (USA), Mexico City (Mexico), Düsseldorf (Germany), Mumbai (India), and Durban (South Africa), Roambee serves companies worldwide.

Asset Monitoring

Safeguard your assets in the field. Wireless “Bees” with long battery life provide the reliable information you need to reduce theft and abuse and track equipment location and inventory. The industry's only pay-as-you-go, "on-demand" model makes asset monitoring flexible, scalable, and affordable.

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Shipment Monitoring

Get real-time insights into your shipments in transit. Pay-as-you-go wireless devices (“Bees”) deliver visibility, tracking, and condition monitoring—with no upfront costs for hardware or software. Cloud-based data, reports, and analytics are included from an easy-to-access web portal and mobile apps.

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