Case Study: CEAT Tyres

One of India's leading tire manufacturers called on Roambee for a shipment monitoring solution to improve the efficiency and security of their supply chain.

With Roambee shipment monitoring services, pilferage was reduced to zero, container rental charges dropped, and insurance premiums were reduced.

With Roambee shipment monitoring services, pilferage was reduced to zero, container rental charges dropped, and insurance premiums were reduced.

'Working with Roambee, we have improved the quality of our supply chain. We have gained speed and significantly driven down cost while also gaining more control.' Akash Tavare, VP-Materials, CEAT Ltd.

'Working with Roambee, we have improved the quality of our supply chain. We have gained speed and significantly driven down cost while also gaining more control.' Akash Tavare, VP-Materials, CEAT Ltd.

Securing Shipments and Monitoring Leased Containers


The Need: An On-Demand Shipment-Locating Service to Prevent Theft and Fraud

CEAT Limited is a leader in the tire industry, with annual revenue exceeding $1 billion. Working with 8-10 third-party logistics partners, they receive more than 200 shipments of rubber a month — all via 3rd-party vehicles.

For domestic shipments, CEAT needed a way to reduce pilferage of raw materials, including entire truckloads of rubber. In addition to the loss of valuable materials, they faced rising insurance premiums for shipments. For imported shipments, they wanted to manage rental costs, driven up by third-party delays in returning leased import containers.

CEAT had tried using GPS vehicle trackers on trucks and RFID tags on shipments, but these had not met their requirements. They turned to Roambee for shipment monitoring services that could provide real-time data on shipments transported by market vehicles and pattern analysis of that data so theft and costly delays could be reduced.

The Solution: Real-Time Intelligence and a "Pay-As-You-Go" Model

Roambee provided CEAT with wireless, portable tracking devices ("Bees") to be attached at the starting point of each shipment. On delivery, the devices were unloaded along with the goods and couriered back to Roambee.

Roambee's cloud-based app provides CEAT with real-time data about each shipment and sends alerts in case of route deviations, unexpected stops, or delays. An audit trail is generated at the end of every shipment to be filed with that order for reference.

Results:

  • Pilferage fell to zero.
  • The company saw a drastic reduction in late fees for leased containers.
  • These improvements made it possible to negotiate for better insurance premiums.
  • Real-time alerts allowed CEAT to quickly correct route deviations, speeding up its entire supply chain.

Roambee's portable vehicle traceability solution enabled CEAT to manage and secure shipments, even when they are using leased vehicles. This is another example of how Roambee's next-generation technology and pay-as-you-go business model make shipment monitoring scalable, affordable and controllable.

Roambee Services

Roambee delivers global, on-demand, real-time visibility tracking and conditioning monitoring for goods and assets in-transit and in-field.  Contact us today and see how Roambee can improve operational efficiencies, mitigate risk, and deliver measureable ROI for you.

Founded in 2013, the Roambee team has decades of distribution & logistics domain experience including multi-code barcode, RFID, Wi-Fi, Bluetooth, GPS, GSM Enterprise application integration, cloud application development experience in multi-national corporations and other successful start-ups. 

Enjoy the Benefits of Worldwide Real-Time Monitoring

With offices in Santa Clara (USA), Seattle (USA), Mexico City (Mexico), Düsseldorf (Germany), Mumbai (India), and Durban (South Africa), Roambee serves companies worldwide.

Shipment Monitoring

Get real-time insights into your shipments in transit. Pay-as-you-go wireless devices (“Bees”) deliver visibility, tracking, and condition monitoring—with no upfront costs for hardware or software. Cloud-based data, reports, and analytics are included from an easy-to-access web portal and mobile apps.

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BeeCentral Monitoring

Roambee's BeeCentral provides 24/7 active monitoring services that build on Roambee's data and reporting solutions. With real-time visibility of your shipments, the dedicated experts at BeeCentral are able to take immediate action, based on the customer's protocols, to address problems and evaluate potential threats as they occur.

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