Case Study: Alpha Baking

Alpha Baking, a leading Midwest baking company, came to Roambee with an urgent need for a special shipment monitoring service. They wanted the ability to see and document temperature data for shipments to a specific customer for a period of three months.

With real-time alerts from Roambee, Alpha was able to guarantee the quality of the shipments.

With real-time alerts from Roambee, Alpha was able to guarantee the quality of the shipments.

The on-demand service gave Alpha Baking full flexibility to increase or decrease Bees based on need.

The on-demand service gave Alpha Baking full flexibility to increase or decrease Bees based on need.

Shipment Monitoring for Customer Projects


The Need: Short-term, On-Demand Temperature Monitoring

Alpha Baking is a leading provider of fresh and frozen baked goods in the Midwest. They have six production plants, nearly 2000 employees, and more than 300 delivery routes.

They sought a way to monitor and report temperature data for a specialty hamburger bun being produced for a national fast-food company. The customer set strict temperature requirements. The speciality bun was to be promoted as part of an advertising campaign for a period of three months, and ensuring product quality was paramount.

Alpha Baking required a real-time temperature monitoring solution covering multiple distribution centers, and they had to be set up in under a month. The technology would be used on-demand to scale with fluctuating product supplies, and they wanted an option to stop using it once the customer's special promotion ended.

The Solution: "Pay As You Go" Shipment Monitoring

In under a month, Roambee set up a solution covering distribution centers for the lower 48 states of the U.S., monitoring the cargo of a fleet of third-party trucks making deliveries. Roambee provided wireless, portable tracking devices ("Bees") to give Alpha Baking real-time temperature and location visibility. Data was available immediately through a secure web portal, and available to multiple Alpha Baking management and employees . The on-demand solution gave Alpha Baking full flexibility to increase or decrease Bees based on need, and there was zero upfront capital expense for hardware or software.

With real-time alerts from Roambee, Alpha Baking was able to guarantee the quality of the shipments. The fast-food customer received audit reports for every shipment documenting compliance with the temperature requirements.

This is another example of how Roambee's next-generation technology and pay-as-you-go business model make shipment monitoring scalable, flexible, and affordable for food producers. 

Roambee Services

Roambee delivers global, on-demand, real-time visibility tracking and conditioning monitoring for goods and assets in-transit and in-field.  Contact us today and see how Roambee can improve operational efficiencies, mitigate risk, and deliver measureable ROI for you.

Founded in 2013, the Roambee team has decades of distribution & logistics domain experience including multi-code barcode, RFID, Wi-Fi, Bluetooth, GPS, GSM Enterprise application integration, cloud application development experience in multi-national corporations and other successful start-ups.

Enjoy the Benefits of Worldwide Real-Time Monitoring

With offices in Santa Clara (USA), Seattle (USA), Mexico City (Mexico), Düsseldorf (Germany), Mumbai (India), and Durban (South Africa), Roambee serves companies worldwide.

BeeCentral Monitoring

Roambee's BeeCentral provides 24/7 active monitoring services that build on Roambee's data and reporting solutions. With real-time visibility of your shipments, the dedicated experts at BeeCentral are able to take immediate action, based on the customer's protocols, to address problems and evaluate potential threats as they occur.

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Asset Monitoring

Safeguard your assets in the field. Wireless “Bees” with long battery life provide the reliable information you need to reduce theft and abuse and track equipment location and inventory. The industry's only pay-as-you-go, "on-demand" model makes asset monitoring flexible, scalable, and affordable.

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