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Regional Leadership

Adli Dehelia

Middle East, Africa, Turkey

Vice President and Managing Director, Middle East, Turkey, Africa

As the Managing Director for the Middle East, Africa, and Turkey, Adli is responsible for operation management, sales and business development, and ensuring customer success of the region.

Before joining Roambee, Adli had leadership roles for several global and regional corporates including Huawei, Mortorola, and ITS.  He has worked in various capacities ranging from R&D, Delivery, Sales, Strategy, and Management. During his career, Adli has been responsible for  successfully growing business in the MEA region delivering innovative solution and automation to Telco Operators and Enterprises.  

Adli holds MBA degree from University of Bradford and a bachelor degree in Computer Science from University of Puget Sound in Tacoma, Washington State.

Ana Hinojosa


Senior Sales Manager - Mexico City, Mexico

Ana Hinojosa is a successful and enthusiastic business professional with a vast experience in tech sales, leadership, long-term relationships with clients and marketing. As Sales Manager Mexico at Roambee, she's in charge of developing and growing the Mexican market as well as supporting business efforts of coworkers and partners in the region. Before joining Roambee, Ana was an entrepreneur leading Abaco, a 35-year-old tech company in México. During that time, she effectively developed accounts like Draexlimaier Automotive, Coca-Cola, and Rassini.

Ana holds a Master’s degree in Marketing from Toulouse Business School in France and a Bachelor’s degree in Communication Sciences by the Universidad de las Américas Puebla.

Andreas Kiessling


Sales Manager - Sao Paulo, Brazil

Andreas Kiessling has a broad range of sales, IT, logistics, and international business management skills. As Sales Manager for Brazil at Roambee, he's in charge of developing and growing the Brazilian market as well as supporting business efforts of partners in Brazil and other South American countries. Andreas has a strong international experience, working in Germany, Australia, in addition to Brazil during his career.

Before joining Roambee, Andreas was the Brazil-based Business Development and Branch Manager of a medium-sized enterprise Warehouse Management System company with headquarters in Germany. During that time, he developed and implemented the first "Pick by Voice" solution for smartphones in Brazil. He has also worked in various roles in international business companies, such as IC Import Consultants OHG and Konig do Brasil Ltda.

Andreas holds a Master's degree in Environment and Planning from the Royal Melbourne Institute of Technology in Australia, as well as both a Master's degree in International Business and a Bachelor's degree in Internal Business Administration, by the Universidade Presbiteriana Mackenzie in Brazil.

Burkhard Schramm


Sales Director - Dusseldorf, Germany

As an accomplished business leader, Burkhard Schramm has more than 15 years’ professional experience in sales, business development, marketing and product management. In his role as Sales Director Germany, Burkhard is responsible for developing the market for Roambee in Germany and other European countries. Additionally, he will focus on growing relationship with Roambee’s strategic partner T-Systems, which is headquartered in Bonn, Germany.

Before joining Roambee, Burkhard was Managing Director of a medium-sized enterprise specializing in event technology. In this capacity, he developed new customers, renewed the brand and grew the business in Germany. Before, he also worked in various roles in the telecoms space for companies like Nokia and LG Electronics.

Burkhard holds a Bachelor of Commerce degree (with Honors) from the University of Edinburgh, Scotland.

LeRoy Ratnayake

South Africa

Country Head, South Africa

As Country Head for South Africa, LeRoy Ratnayake is responsible for sales and business development, coordinating customer success, and managing operational aspects of the South African geography as well as countries in Sub-Saharan Africa.

Before Roambee, LeRoy was based in the San Francisco, California area where he was responsible for introducing operations maturity, excellence, and scalability within large  enterprises such as Genentech and Visa. He has worked in a similar capacity with Fortune 500 clients of esteemed consulting firms such as Ernst & Young and Deloitte, as well as several  Silicon Valley technology startups in content management, omni-channel commerce and electronic discovery that brought disruptive innovation to business challenges.

LeRoy has a Master’s Degree in Industrial Engineering with a focus on supply chains and the technologies that help bring process innovation to them and a Bachelor’s Degree in Aerospace Engineering, both from the Wichita State University, Kansas.

Muthanna Muckatira

United Arab Emirates (U.A.E.)

General Manager – Middle East

Muthanna Muckatira brings more than 25 years of sales, marketing, and business development experience to Roambee’s growing presence in the Middle East. As General Manager, he brings deep insights and local market knowledge to both our new customers and channel partners in the region.

Muthanna’s experience includes handling marketing and brand management for Volvo, Linde, Honda, Panasonic, Toshiba etc; as part of Al-Futtaim group, whose diverse sectors included automotive, retail, engineering, electronics, logistics and real estate. He also managed a German supply chain and logistics solutions provider, Ehrhardt + Partner, in establishing a market presence, setting up a software support center, and providing comprehensive end-to-end solutions in warehouse consulting and management.

Muthanna holds a Master’s degree in International Marketing from International Management Institute (IMI) and a Master’s degree from Delhi University. He graduated with a Bachelor of Economics degree from Madras Christian College.

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